Transforming World Cup fever into real fiber-optic subscribers for a regional ISP.
We generated 25 qualified leads and +90% new visitors in just a 15-day campaign.
We exceeded the initial acquisition goal by 92%.
Wirnet, a regional ISP based in Esquina (Corrientes), faced a multi-layered challenge: positioning a 300MB premium plan against competitors while mitigating the friction of a high initial installation fee ($45,000). Furthermore, they needed to leverage the seasonal hype of the World Cup to drive conversions and strengthen their brand positioning.
We created the umbrella concept "We Are the World Cup," anchored by an irresistible "Double Promo": immediate savings (first month waived) and long-term added value (Digital TV with a Soccer Pack). To turn this message into actual conversions, we orchestrated a precise digital ecosystem:
Designed to retain user attention (reaching peak active times of 56 seconds) and streamline quick contact through strategically placed WhatsApp buttons.
Strict geo-targeting to ensure ad spend profitability and maximize efficiency.
Visual pieces that not only captured attention but also educated users on key technical advantages (e.g., fiber TV does not consume your 300MB bandwidth).
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Message us on WhatsAppThe campaign demonstrated that a compelling offer, paired with the right tech ecosystem, enables a regional player to compete at scale and with quality.
While Meta Ads operated as an ultra-efficient direct response engine (hitting a 3.94 ad frequency in a single week), organic traffic brought in the most qualified prospects.
Users took the time to deep-dive into the channel lineup and plans, proving that the branding and local SEO positioning successfully drove high-intent conversions.
To summarize:
Strategic identity design to define your market presence.
Purposeful storytelling and high-impact design. We connect your brand with the right audience.
We create seamless digital experiences that drive results.
Let's discuss how to optimize your digital ecosystem through strategic, data-driven decisions.
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